There has been a 25 per cent drop in overall piracy in Australia. This comes after entertainment companies pushed to curb illegal video sharing websites. Research also revealed that the usage of pirate websites, blocked by the Australian government, had dropped 53 per cent. Read on.
Aussies Refrain from Unauthorised Sites
A Site Blocking Efficacy Study conducted by Incopro showed that Aussies use illegal file-sharing sites 53 per cent less compared to last year. However, the report published on Wednesday also revealed that there has been an increase in traffic by people using proxy sites to access the sites that were blocked.
Online Piracy Sites in AU
In December 2016, the Federal Court ordered internet companies to block copyright-infringing websites including the five majors; The Pirate Bay, IsoHunt, Torrentz, SolarMovie and TorrentHound. The decision followed complaints of illegal piracy from entertainment companies. In May 2017, a major music label had Kick Ass Torrents blocked after arguing to the court that the site was infringing their copyright.
Village Roadshow, a film distributor, revealed how they aggressively hunt down and sue just anyone who steals their copyrighted content through such websites.
Creatives Happy with Online Piracy Drop
Graham Burke, chairman of Creative Content Australia and a 13 per cent stakeholder at Village Roadshow, expressed that he was happy with the success. Burke says laws are clear that online piracy is “theft” and “site-blocking is one of the most powerful weapons in its armoury”. However, Burke added that other measures also need to be taken into consideration to help fight online piracy to the maximum.
“Site blocking is just one of the planks. It’s also about providing product at home in a timely and cost-effective way,” he said.
In the past year, Creative Content Australian launched a “Price of Piracy’ campaign in a bid to curb online piracy. The company will launch another advertising campaign which encourages people to “say no to piracy” on television and at cinemas from Thursday onwards.