Dance is a popular Australian past time as much as gambling is. However, if you are looking to open a dance school that includes music by Beyoncé, you may want to stick to gambling! Bey Dance school, founded by Liz Calahan, was ordered by Beyoncé’s Sydney lawyers to ‘cease and desist’.
We can always bet on Beyoncé to fiercely protect her brand, and this time her power was felt down under. The cease and desist order prohibits Calahan from using Beyoncé’s name in social media posts and the school name. Further, dance routines cannot include Queen B’s signature dance moves, as if that wasn’t enough – her music cannot be played either!
According to Calahan, the order acknowledged their admiration for the pop star; however, “it could be damaging to the brand because people might think we were affiliated with Beyoncé.”
Lemonade resulted in Curtain Call for Bey Dance School
The letter to cease and desist came at an opportune moment according to Calahan. She said that much of her uneasiness about the schools began with Beyoncé’s Lemonade album was released. While she was still a fan, she felt that it was “wrong for (her) to be claiming it.”
Lemonade captures the experience of an African American women and Calahan couldn’t relate. She added: “I started to feel we needed to move away…because it didn’t feel authentic to how we could have an impact on the world anymore.”
Now, that the name of the school is changed and the music revised; Calahan believes that “now it feels like we can open up this whole spectrum of performers.”
Queen B always makes headlines even gambling headlines; last year, sports bettors bet on who would replace her at Coachella. Meanwhile, fans of Beyoncé and her rap star husband, Jay Z, are speculating about another joint world tour. Have you placed your odds on the possibility of another dual takeover yet?