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BGO Casino Fined for Misleading Advertising by UK Gambling Commission

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BGO Casino is an international online casino operated by BGO Entertainment. The online casino is licensed by the UK Gambling Commission (UKGC).

In 2015, the UKGC updated guidelines for their licensees which updated ‘social responsibility codes.’ These codes fall under the Licensing Conditions and Codes of Practice (LCCP), which have been effective ever since.

During 2016, BGO Casino ran a series of ads on their website and those of their affiliates. The videos starred Verne Troyer, the famous ‘mini-me’ of the Austin Powers movies. The ads challenged players to ‘beat the boss’ but lacked essential information according to the UKGC’s guidelines.

BGO Casino Australia

BGO Online Casinos

Part of the new LCCP guidelines for the UK Gambling Commission is an initiative to review their current practices. This includes daytime advertising policies, fixed-odds betting terminals and other gambling practices. Licensees will also undergo monitoring, as online casinos have to check that they are following the guidelines.

A hefty fine of £300,000 was decided on after the UKGC found BGO guilty of ignoring the LCCP codes. Nine ads were found at the online casino and a further 14 on their affiliates. The videos are other material didn’t stipulate what Aussies and other players should do to qualify for bonuses. Advertising still ran despite the UKGC finding issues and contacting the casino operator at the time.

BGO Casino in Australia

Part of the problem with BGO Casino’s ads was that players weren’t made aware of wagering requirements or match bonus terms. These terms are important for AU players and other casino players because they could lose a lot of money trying to claim the bonus.

Conclusion

The iGaming casino operator might be leaving the Aussie market later this year, due to new gambling regulations. However, until then, we hope to see them follow the LCCP codes so Aussies can enjoy their bonuses while they can.