The argument against gambling of both Nick Xenophon and Andrew Wilkie is that the $1 maximum pokie betting advertisements be banned from television during the sports shows when families are together, with an emphasis being for the children. The two have then demanded that the Prime Minister Malcolm Turnbull tackle the problem, hopefully in their favour. They have already sent a proposal to the parliament hoping for more support on the argument.
This has left the gambling bookmakers with a bad taste in the mouth as they are now joining forces to fight what they call “draconian and unnecessary” measures on their business. The rivalry has been set aside in order to form a bigger team that will benefit the gambling world if they are to come out victorious. The said advertising period is reported to be generating an estimated Aud$120 million average per year, so far the same slot has generated in the first half of 2016 as per the reports of Standard Media Index.
Gambling adverts are not doing any harm
The gambling criticism seem to be directly mainly towards the advertisements that are on television. The free to air television also voiced their dissatisfaction about the proposed restriction. Ten Network Chief Executive, Paul Anderson also said that FTA television is by far the most heavily regulated sector in terms of advertising restriction, this including wagering advertising.
Mr. Anderson said he does not see the need for this as the audience had not complained about the adverts. He also added that direct competitors were live-streaming without any hassle although they did not comply with any of the rules being imposed on the television networks. He closed his remarks by saying that a couple of years ago, there were few complaints from the audience regarding the matter and they acted quickly to ensure the transparency, yet the politicians are not satisfied.