Gambling Advertising Ban was officially announced on Sunday, 7 May 2017 as part of a broader suite of reform to the TV and radio industry. Gambling advertising is now not allowed on sports games playing before 20:30pm, five minutes before and after a game as well as during ad breaks. The ban will include all sports broadcasts on TV and radio excluding racing.
While in New York to meet US President, Donald Trump, Prime Minister Malcom Turnbull said that “Parents all around Australia will be delighted when they know that during football matches and cricket matches, live sporting events before 20:30, there’ll be no more gambling ads”
Communications Minister Mitch Fifield said “These things are also a balance between recognising that commercial media need to have sources of revenue but at the same time we need to protect families and children”
The changes have been backed by many, like the anti-gambling campaigner, Nick Xenophon and Seven West Media Chairman Kerry Stokes. Xenophone saying that the measure does not go far enough but is a good first step and Stokes saying “It will give us a real opportunity to compete in the new media environment”
Gambling Advertising Ban – Not All Doom and Gloom for Broadcasters
The impact on broadcasters is a surprisingly positive one as broadcasting licence fees and datacasting charges have been dissolved. This will save AUD$130 million, with them paying an estimated AUD$40 million only on new annual spectrum fees. This comes at a time when TV networks are struggling with advertising revenue as audiences are moving to subscription TV like Netflix.
Minister Mitch Fifield said that “What we have done is taken the opportunity to not only provide a shot in the arm for free-to-air broadcasters, but we have taken this opportunity to provide a community dividend in the form of further gambling advertising restrictions.”