Australia is open for business! This is the idea that almost every gambling company seems to have these days when they think of expanding their gambling franchise. The online betting industry has occupied more than a third of the land of the Kangaroo and it looks to expand even further. The global juggernauts are cashing in on a massive shift to online betting that is currently a ‘hit’ on the smartphone world.
The shift from old-style betting to online has its own perks with privacy being the top of the list, thus attracting a wider market than before. According to various studies, the number of people who don’t want to be seen gambling is quite huge as privacy continues to remain top of their priority list. The exodus to the gadget-based gambling and the growing Aussie economy seem to be the pulling factor for the gambling giants.
Analysts have stated that betting brands owned by foreign investors have cashed in over a third of the country’s $29 billion annual racing and sports betting turnover. According to the data presented, the raiders come as far eastern-Europe and a few from Canada. The most notable of them is the renowned Irish bookmaker Paddy Power, which swallowed home-grown Sports bet. The UK top players have also been reported to occupy licences to operate the racing and sports betting market in the Australian shores.
The Australian wagering council stated that it does not see anything wrong with the influx as long as all the laws are observed. The council said since technology has taken over the lives of many people, there is no need to worry as players do not necessarily need to go to the betting houses or clubs to wager. “Australians are shifting from traditional avenues, such as retail TABs, on-course bookmakers and pubs and clubs to wagering over the internet via their home computers and mobile devices,” the Australian Wagering Council said.