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The Kindred Group’s Responsible Gambling Policy to Be Improved

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The Kindred Group is not taking the issue of problem gambling lightly. In fact, they have partnered with not one, but two specialists in gambling addiction. As part of a move to improve their responsible gambling policy. The Kindred Group is a leading online gambling operator in Europe which also operates in Australia. Some of their brands include 32Red, Unibet, Bingo.com, iGame and more.

responsible gambling policy improvements

The Gambling Addiction Specialists

One of the specialists assisting with the responsible gambling policy improvement is Mark Griffiths. He is a professor at the Nottingham Trent University. Additionally, the other specialist is Michael Auer – he is the director at Neccton. Neccton is a company which protects online gamblers using a software application they developed. So, these addiction specialists hope their work for the Kindred Group will benefit the entire gambling community.

For the past five years, they have been writing gambling addiction articles. More so, in their work, they have identified strategies which can be effective in helping problem gamblers. Below are some of the strategies they pointed out:

  • Gambling time limits
  • Betting limits
  • Personalised feedback based on behaviour

Improving Their Responsible Gambling Policy

Safe and healthy gambling environments will be promoted by the Kindred Group and their gambling addiction specialists. The Integrity and Analytics Manager for the Kindred Group, Maris Bonello, also weighed in on what she thinks the partnership will mean for the Kindred Group. Below are some of the points she mentioned:

  • Firstly, understanding problem gambling habits better.
  • Strengthening social responsibility commitment.
  • Ensuring a sustainable business.

Problem gambling affects punters across the world. So, the CQ University in Australia is also working on finding ways in which problem gamblers can be identified by operators. All this is good news for Aussie gamblers because it is not easy to seek help when experiencing problem gambling.

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