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The Kindred Group’s Responsible Gambling Policy to Be Improved

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The Kindred Group is not taking the issue of problem gambling lightly. In fact, they have partnered with not one, but two specialists in gambling addiction to improve their responsible gambling policy.

responsible gambling policy improvements

The Kindred Group

The Kindred Group is a leading online gambling operator in Europe which also operates in Australia. Their brands include 32Red, Unibet,, iGame and more.

The Gambling Addiction Specialists

One of the specialists that are assisting with the responsible gambling policy improvement is Mark Griffiths. He is a professor at the Nottingham Trent University. The other specialist is Michael Auer – he is the director at Neccton. Neccton is a company which protects online gamblers using a software application they developed. These addiction specialists hope their work for the Kindred Group will benefit the entire gambling community. For the past five years, they have been writing gambling addiction articles. In their work, they have identified strategies which can be effective in helping problem gamblers. Below are some of the strategies they pointed out:

  • Gambling time limits
  • Betting limits
  • Personalised feedback based on behaviour

Improving Their Responsible Gambling Policy

Safe and healthy gambling environments will be promoted by the Kindred Group and their gambling addiction specialists. The Integrity and Analytics Manager for the Kindred Group, Maris Bonello, also weighed in on what she thinks the partnership will mean for the Kindred Group. Below are some of the points she mentioned:

  • Understanding problem gambling habits better
  • Strengthening social responsibility commitment
  • Ensuring a sustainable business

Problem gambling affects punters across the world. So, the CQ University in Australia is also working on finding ways in which problem gamblers can be identified by operators. All this is good news for Aussie gamblers because it is not easy to seek help when experiencing problem gambling.

Also read:

Problem Gambling Causes Family Man to Defraud School

Jail time changes the life of a former gambling addict

Gambling addicts targeted by drug bosses