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Lottoland introduces a new lottery game

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Lottoland, a well-known lottery gambling operator has their fingers crossed in hope to distract the traditional lotto business by introducing a fresh mega-jackpot. More so, Lottoland hopes to fend off endeavours that may result in the lottery operator being locked out of some countries.

Lottoland logo.

Lottoland revealed WorldMillons this week, a new take on traditional lotteries. This is a new game they call the ‘world’s first global lottery’. WorldMillions is not like the basic “pick six” or “pick seven” lottery layout.

This lottery variation will request lotto gamblers to select any 8 digit number from 0 to 99 999 999. Also, numbers will not be sold more than once. This means that jackpots cannot be shared and the numbers will be sold on a first come, first served basis.

Furthermore, Lottoland says this variation has better odds of winning, one in 100 million, significantly better odds that one has compared to winning the first prize when playing EuroMilllions.

Lottoland in Australia

Players may welcome Lottoland’s disruptive presence but established lottery operators and their support networks are treating the company like an intrusive species. The UK government responded to, National Lottery operator, Camelot’s complaints by opening a consultation on prohibiting third-party lottery betting firms like Lottoland.

Lottoland with Australian flag.

Lottoland was launched in Australia in January 2016 and it was such a success the company’s website crashed due to excessive traffic. Since then, they have signed up over 500k Aussie gamblers and captured about 1% of the national AU$2 billion lottery market.

However, this week, the Australian Lottery and Newsagents Association (ALNA) urged the government to take “urgent action” by prohibiting Lottoland’s business model. ALNA CEO, Adam Joy said Lottoland had misled gamblers into believing that betting with Lottoland provided the state and local governments with the same benefits provided by traditional Australian lotteries.

In a nutshell, Australia’s federal government is currently rewriting its national gambling laws. ALNA wants the government to incorporate the stand of South Australia’s Independent Gambling Authority, which has banned Lottoland from offering its services to state gamblers.