Aristocrat Flags New Poker Machine Rollout

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Australian gaming machine manufacturer Aristocrat Leisure has announced it will launch a new product with responsible gaming features.

GGR Asia reports the digital games provider plans to launch its new product during the first quarter of 2021, with the product approved in some Australian states.

“We continue to bring forward options that have the potential to empower players and support our responsible gameplay commitments,” Aristocrat chief executive and managing director Trevor Croker said.

A second generation of electronic gaming machines with responsible gaming features, that the company calls Flexiplay, was trialled in 2019 and has been approved by regulators in New South Wales and Queensland.

“Flexiplay allows players to voluntarily set time limits and quarantine winnings from being played down, via the timer and piggy bank functions.” Mr Croker said.

He added: “We are preparing to place the first of these games in the market in the first quarter.

“We look forward to learning more from the release of Flexiplay, and to applying the lessons to further product-based responsible gaming innovation in the future.”

Aristocrat said its normalised profit for the 12-month period ended September 30 declined by 46.7 per cent.

The firm reported a normalised full-year profit after tax of A$476.6 million.

Aristocrat’s reported profit was up 97.2 per cent to almost A$1.38 billion, impacted by the recognition of a A$1.1 billion deferred tax asset.

Group operating revenue in the 12 months to September 30 decreased 5.9 per cent year-on-year to A$4.14 billion.

“While our financial results for fiscal 2020 were clearly impacted by the pandemic, they also highlighted our strengths and the effectiveness of our business’ response,” Mr Croker said.

“As always, we focused on what we could control, to extend our strategic advantages and position the business for future growth.”

Aristocrat Gaming rolls out future leaders program

ASX-listed Aristocrat Gaming has rolled out its Aristocrat Future Leaders program.

Casino Beats reported in January that the program is a comprehensive educational track that creates an opportunity for recent graduate students in the United States to learn the land-based gaming industry from the pokies manufacturer.

The AFL rotational program offers full-time job opportunities for recent college graduates.

In this role, participants will rotate through a variety of major commercial departments including finance, operations, marketing and others.

Each graduate will spend approximately eight months in each department, with an “immersive educational experience” promised.

The rotational program is also said to offer competitive benefits and compensation to attract nationwide applicants.

“We’re excited to invest in the future of gaming with the introduction of Aristocrat Future Leaders,” president of Aristocrat Gaming Hector Fernandez said.

“By prioritising education and placing the gaming supplier industry at the forefront of career opportunities, we look forward to welcoming top talent that will grow their career with Aristocrat for the long term.”

Last year, Aristocrat became an official partner of the Las Vegas Raiders and linked up with US casino operator Boyd Gaming to debut its cashless wagering digital wallet technology at the firm’s Blue Chip Casino Resort Spa in Michigan City, Indiana.

William Brown

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