- »Australian Radios Muting Gambling Ads
Australian Radios Muting Gambling Ads
AdNews made a report saying that the CRA (Commercial Radio Australia) is considering to ban online gambling ads before and after live sport-events.
This review came into the picture soon after Australia gave the go-ahead on the media reform bill in October that had restricted gambling advertisements during live sporting activities.
The CRA plans to air the gambling ads only during in-play breaks. The only hope there is for gambling ads is for the online casino operators to work together and convince the body that the plan of banning the ads is counterproductive.
Ban on Gambling Ads – Insight
CRA reported to the media that they are still taking responses and comments on this matter until the 15th of December. However, if things go according to the current plans, the new rules will be passed on the 18th of March 2018.
The CEO of CRA, Joan Warner reported that the radio industry will continue to monitor gambling ads and that they are committed to offering high-quality services.
The betting adverts ban on live sports events started in May this year when Mitch Fifield, the communications Minister made a report to the media that his office was busy organising new restrictions on online betting ads.
More so, he added that these restrictions were meant to protect the welfare of children and young men who may be vulnerable. However, many saw this new rule as a way to continue the persecution that the Australian government had launched against Aussie’s betting industry.
Australia has already restricted the offering of sign-up bonuses, as well as banning wagering on credit. Also, they also applied a stringent enforcement of existing bans on poker, online in-play betting and casino products.
The Australian government proposed a national point of consumption tax which was effective from the 1st of July in South Australia. It is clear that the realm of online casino gambling has been changing in the Australian market and might continue doing so. We will do all we can to keep players informed of the ongoing changes in Australia.