Paddy Power, one of the best-known bookmakers in the world, had to go on the defensive and defend a tweet just days before the big fight between Mayweather and McGregor. The tweet saw the Irish firm being accused of racism, which it obviously denied.
Twitter Users Not Happy with Paddy Power tweet
Paddy Power has developed a reputation for using a rather daring attitude towards advertising and using social media. During the course of the week before the McGregor-Mayweather fight, Paddy Power announced that it was going to pay out all Mayweather bets. That’s right, before the fight even took place, Paddy Power was going to pay out bets placed on Mayweather. The reason was, according to Paddy Power’s Twitter account, you should always bet on black.
This tweet immediately saw backlash from the Internet, with many people claiming Paddy Power was being racist. While the bookmaker saw plenty of criticism for the tweet, Paddy Power made no apologies and defended what it had said. It said that Mayweather was rightfully proud of his identity and while the tweet referenced his race, the company does not feel it did so in an insulting way. In addition to this, it is also simply a statement of fact.
A spokesman for the company added that Mayweather is black and they believes he is certain to win. This is why they think people should go ahead and bet on him, finally saying that they wouldn’t be paying out early if they weren’t supremely confident.
Paddy Power Tried Paying out Early Before
The company has referred race before in its adverts. In the run up to the American elections last year, the bookmaker revealed a bill board with a picture of Donald Trump and Barack Obama. The billboard asked, is orange the new black? Trump’s tan had been photoshopped to be even more orange for the joke. They also paid out bets early on that occasion, believing that Hillary Clinton would win the election. Weeks before the election took place; Paddy Power started paying out Clinton bets, which totalled around AU$3 million.
Paddy Power paid out around AU$340 000 in Mayweather bets before the fight took place, so it’s good that there were no surprises in the results. “Patriotism aside, we are paying out early on a Mayweather victory… because we checked, and only one of them is a boxer,” said a spokesperson from the company.