Mike McDougall from StickyEyes (one of the leading content marketing agencies worldwide) shared how internet casino operators may improve their site’s visibility in online search engines.
We cannot ignore how vital it is to rank high on search engines. Being the first on Google’s search results may bring in added traffic and at the end of the day, will result in one of the most important things – increased revenues.
This is the reason why many gambling operators are spending a lot of money boosting their SEO (Search Engine Optimization). They know that being on the first page of Google search results means they are way ahead of their competitors.
The Effects of SEO
It’s quite unfortunate that most casino gambling operators sometimes forget that SEO unaided won’t help them to beat their competitors. Google has advanced into making sure that people have unique content for their websites – content they will find interesting, relevant, useful and timely.
To support this, Mike McDougall also pointed out to the media that Google actually cares too much about the quality of content available on a website. He further advised internet gambling operators to focus more on creating content that is of high-quality if they want to rank better on Google.
Also, Mike mentioned that there are two hundred factors that are fed into the algorithm of Google. So it’s essential for websites to be a mixed bag of high technical foundation, relevancy, uniqueness and excellent clean link profiles.
He further added that online gambling operators should put their players at the heart of the experience. If the site provides a good, engaging experience for the players or their readers (If it’s an online gambling affiliate website), the chances are high that it will be rewarded with improved organic positions by Google.
Of all the casino websites that he has examined, Mike reported that Mecca Bingo is the beast when it comes to the Google search game. The website doesn’t focus on keywords only, but more on content-depth as well as relevance.
SEO has been playing a massive part in the online casino gambling industry when it comes to Google search results. However, as explained above, it is not the only tool that can be used to yield good results of the websites.