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Sportsbet Sues Crownbet Over Sportingbet Rebrand

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Online bookmaker, Sportsbet, has filed a lawsuit against its rival Crownbet, for the latter’s attempt to trademark and rebrand itself as Sportingbet. Sportsbet, which is owned by a UK-listed gambling operator, Paddy Power Betfair, alleged that Crownbet was infringing on its trademark. Crownbet has since rejected to withdraw the trademark application. Read on.

Sportbet vs Crownbet

Sportbet’s Argument

In a statement filed on Thursday, Sportsbet claims that Crownbet threatens to violate its “Sportsbet” trade mark by wanting to trademark “Sportingbet”. The bookmaker claims the marks “Sportsbet” and “Sportingbet” are substantially similar. The brand further declared that Crownbet’s planned move would be in ‘flagrant disregard” of its own rights.

“Sportsbet is taking court action to protect the Sportsbet brand, and Australian consumers, from being misled in the market between Sportsbet and a Sportingbet brand,” added a Sportsbet spokesperson.

The filed lawsuit is aimed at prohibiting Crownbet from using the name for their brand.

Sportbet vs. Crownbet – ding, ding

Earlier this month, The Australian reported Crownbet CEO Matt Tripp’s intentions to rebrand into Sportingbet. The intentions come after Crown’s parent company; The Stars Group acquired William Hill’s Australian business.

According to reliable reports, Tripp’s father, Alan, previously owned the Sportingbet brand before William Hill purchased it about five years ago. The company’s recent move was in bid to revive the Sportingbet name for its online gambling services. In fact, this month Crownbet filed a trademark application to the Australian corporate regulator.

In correspondence with Sportsbet lawyers, Crownbet rejected to withdraw their application to trademark as Sportingbet. In fact, the company has successfully applied for an earlier hearing date on the matter with the Federal Court.

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