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Calls for Gambling Laws Change After JackpotCity TV Ad

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A JackpotCity advert on Kiwi television has ruffled a lot of feathers this past week, with the New Zealand internal affairs minister even getting involved. JackpotCity advertised its dot-net free-play website on New Zealand television.

The issue was levied at the redirected link on Google once people search ‘JackpotCity’ and click on the search result. Kiwi online magazine, The Spinoff, blew the whistle on JackpotCity’s deceptive advertising practices in an article, with claims that it directs people to a real money casino site.

JackpotCity in hot water over TV ad in New Zealand

JackpotCity Finds A Loophole in Kiwi Gambling Laws

In New Zealand, online gambling is a heavily regulated industry. The internet gambling legislation extends towards television adverts as well. Although it is illegal for local corporations to run online gambling sites in New Zealand, gamblers can play online via operators from other countries.  JackpotCity found a workaround as the site is licenced in Malta, and with a healthy number of Kiwi players enjoying the site’s services.

Earlier this week, the online casino site advertised its free play dot-net site on television. Upon searching for the casino on Google, many players found that they were directed to the pay-to-play casino site. While there is no law that prevents JackpotCity from engaging in this practice, the article has called for gambling laws regarding television ads to be revised.

New Zealand & Online Casino Television Ads History

The current New Zealand gambling laws were drafted in 2003 and the online gambling landscape has changed significantly since then. New Zealand Minister of Internal Affairs, Tracey Martin, was quoted by The Spinoff saying that there’s a need to update gambling laws. Seeing how this is just one of a handful of incidences that clearly cannot define the gambling law grey area, the call to rewrite the law is justified.

Last October, there was a complaint from a New Zealander to the NZ Advertising Standards Authority about a JackpotCity ad supposedly promoting real money online gambling on TV. The complaint was dismissed, with no grounds found to charge the casino site. While the NZ Government deliberates, be sure to keep up with the latest gambling news here on