Catena Media has been growing its affiliate sites portfolio by buying websites that are performing very well. The recent purchase is the popular sports betting site Bettingpro.com. The site is known for sharing their best betting guides, and advice for the Australian and UK regulated iGaming associates.
Related domains are also included in the acquisition of the big sports betting site. It is freespins.com, footballtips.com, livetennis.com, bettingpro.com.au, racingtips.com just to name a few of the domains.
The Catena Media Deal
It is reported that it cost the media giant €13.9 million.
However, €11.9 million of the total cost will be paid when the transaction is completed. The €2 million will be paid once the handover of the other affiliate domains is done which will take six months.
It is estimated that the whole transaction will not take longer than a month. As a result, by the end of July, everything should be settled.
Bettingpro.com’s assets currently generate €1.2 million in sales of which 90% is from sports betting while 10% is the online casino. A considerable amount of the revenue is generated from the regulated market with licensed operators.
The sports betting affiliate site is made up of 25 to 30 experienced journalists, and once the acquisition is completed, Catena Media will integrate them into their operations.
What Does the Deal Mean for Catena Media?
According to Catena Media CEO, Robert Andersson, the acquirement of Bettingpro.com is in line with the company’s global growth strategy. Andersson further mentioned that the company would be well placed when the Winter Olympics and Football World Cup start in 2018.
Catena Media is a growing online marketing corporation which was established in 2012. It is said to be a leader in purchasing and growing affiliates sites.
The company has over 250 employees and has seen, in 2016, a revenue growth of 168%.
Catena media is adding to its recent purchases which include Newscasinos.com, AskGamblers.com and Online Media.